Blurb® Opens Blurb Pop-Up/NYC, An Experiential Pop-Up Space In SoHo

San Francisco, Calif. — October 20, 2010 — Blurb, the creative publishing and marketing platform, today announced it will open a pop-up store this month in New York’s SoHo neighborhood. Blurb Pop-Up/NYC will be situated at 60 Mercer Street and will be open between October 21 and October 31, 2010, from 11:00AM – 7:00PM daily.

The creative space will feature daily events as well as showcase the different kinds of projects that are possible with Blurb, which enables anyone to create, publish, share and sell professional-quality books. From design to photography to fashion, blog, fundraising, family books and more, Blurb Pop-Up/NYC will inspire guests with a range of unique ideas and help them get started on their own book projects. The pop-up’s 11-day schedule includes a series of workshops, speaker sessions and special events in partnership with some of New York City’s leading creative minds.

“People get so inspired when they see Blurb books in person – most can’t believe they can make a book of this quality, so quickly and easily, and for as little as the cost of a pizza,” said Eileen Gittins, Blurb’s founder and CEO. “For a company that does business exclusively online, this is a huge deal for us; we get to meet our customers in a real space, not just virtually. There’s something really lovely about that symmetry – physical books and real people. For an online company, who knew?”

Blurb product and customer service pros will be on site daily to answer questions and demo Blurb’s suite of bookmaking and marketing tools. Blurb Pop-Up/NYC will also feature a fully stocked library of Blurb books for visitors to thumb through for inspiration.

About Blurb®
Blurb® is a self-publishing platform and creative community that enables individuals to design, publish, share, sell, and distribute photo books, trade books, and magazines in both print and digital formats across the globe using its free, innovative book creation and layout tools. Founded in 2005 by Executive Chairman, Eileen Gittins, Blurb has nearly 2 million independent book authors worldwide, resulting in 3.9 million unique book titles, with more than 14 million units shipped to 80 countries around the world. The company is headquartered in San Francisco and can be found online at