Blurb Announces CMO and CFO Hires

Jim Taschetta has joined Blurb as Chief Marketing Officer; Mark Lambert has joined the company as Chief Financial Officer

San Francisco, Calif.—March 12, 2010— Blurb, the creative publishing and marketing platform, today announced the addition of two senior executives to its management team. Jim Taschetta has joined Blurb as Chief Marketing Officer and Mark Lambert has joined the company as Chief Financial Officer.

“We are thrilled to have Jim and Mark join the Blurb management team,” said Eileen Gittins, founder and CEO, Blurb. “Their world-class experience at both high-growth and billion-dollar global companies enhances the strength of our leadership team. From our people to our product and partnerships, we are aggressively expanding our business to meet growing global demand for professional-quality, on-demand, creative book publishing.”

Jim Taschetta will oversee Blurb’s global marketing efforts. Over the past 25 years, he has served in various executive positions, including the CMO role at Bare Escentuals, FRS and Yodlee. Jim also spent a number of years leading brand management and marketing organizations at Procter & Gamble, Coca-Cola and Visa. He has extensive international experience having spent 7 years living in Latin America while working for P&G. Taschetta received an MBA from Cornell.

Mark Lambert will oversee all areas of financial management at Blurb. He joins Blurb from Connexus Corporation, where he served as CFO, and brings more than 15 years of leadership in finance, strategic planning, operations and mergers and acquisitions. He has held financial leadership positions at Tellme Networks, Yahoo!, 3Com, Kaiser Aluminum and Gap, Inc. At Yahoo!, he was the head of finance for the company’s Search Business Unit. Lambert received an MBA from the University of Notre Dame.

Blurb recently reported record growth in 2009 with sales of more than $45 million. The company created and shipped more than 1.2 million books in 2009 – more volume than the company had shipped in total since its launch in 2006.

About Blurb®
Blurb® is a self-publishing platform and creative community that enables individuals to design, publish, share, sell, and distribute photo books, trade books, and magazines in both print and digital formats across the globe using its free, innovative book creation and layout tools. Founded in 2005 by Executive Chairman, Eileen Gittins, Blurb has nearly 2 million independent book authors worldwide, resulting in 3.9 million unique book titles, with more than 14 million units shipped to 80 countries around the world. The company is headquartered in San Francisco and can be found online at