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Brand Mix 2009

A year of branding blog posts

de Martin Bishop

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À propos du livre
A collection of branding stories, ideas, thoughts and observations from a year when Barack Obama took office, GM went bankrupt, Susan Boyle dreamed a dream, Twitter took off, Starbucks launched an instant coffee, the pigs gave us flu, we found water on the Moon and Michael Jackson died.
Caractéristiques et détails
  • Catégorie principale: Entreprises et économie
  • Format choisi: Portrait standard, 20×25 cm
    # de pages: 100
  • Date de publication: nov 23, 2009
  • Mots-clés brand strategy, brand architecture, blog book, year in review, Brand, branding, marketing, 2009
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À propos du créateur
mjbishop
Martin Bishop
Fairfax, CA

I am a brand strategist with Landor Associates, based in San Francisco. Clients that I've had the opportunity to work with include: HP, Citi, IHS, Wellpoint, Wal-Mart, Starz Entertainment and Chevron. Before joining Landor, I worked in brand management with Nestlé and Müller Dairy, in the U.S. and European markets.

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