Márcio Fábio Leite holds a Master’s degree in Design from UAL–LCC / London College of Communication. He is the author of Geração Pixelada (“Pixelated Generation”), a design research methodology exploring youth subcultures, social networks, and the consumer industry. He specialises in developing narratives and strategies for brands, products, and services through collaborative design approaches, particularly design thinking methods. Throughout his career, he has worked with major companies such as AMBEV, Philip Morris, O Boticário, Marisol, Johnson & Johnson, TIM, Nestlé, Visa, and Sebrae. At the Globosat channels and Globo media goup, he implemented and led an innovation lab, developing service design projects and systemic innovation operations with major consumer brands, internal teams, advertisers, and commercial partners. He is also a lecturer and speaker, currently teaching at IED-Istituto Europeo di Design and working as an independent consultant at Doisemes Design®.