By Fordham University Students: Maira Choudhary, Gabriella DiMeglio, Joseph Gorman, Helena Mayrant, Alexandra Quan, Bryant Sargenton, Matthew Schiller, Irem Sindel, Zachary Smith, Emilio Valcarcel. Edited and designed by Stephan Apicella-Hitchcock. Take one part working methodology from the influential 1972 book, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form, combine with the megacity of Tokyo, add Fordham University Gabelli students, stir for ten days in Japan and what do you get? You get direct acquisition of knowledge through experience with a small team, realized in a hardback research volume focusing on branding, sensory marketing, architecture, design, photography, and urban planning.