Revealing stories from a direct mail playbook: strategy, creation, and production of direct mail that delivers outstanding results. Browse through more than 140 stories, discoveries and observations of direct marketing success, and blunders. Here you will find direct mail math revealed, strategies to live by, and memorable disasters and triumphs that underline the intricate mechanics of direct marketing. Laced with humor and sober advice, Many Happy Returns is a primer for some, but more importantly, a resonator for those who have seen it all, and then some. Pick it up and start a new experience on every page, 180 in all.