How does an ancient pledge measure up when compared to the myriad of promises and slogans that surround us today? The brand slogans we buy into, the things that we chase, can’t escape, pursue and accrue. How would life look if we pursued a different kind of promise – an unbelievable promise? Behind this yellow cover lies the incredible story of adventure, discovery, ancient treasure and a boy on a bench with his grandmother. After 25 years, an innocent question leads to the unveiling of a rather familiar book in unfamiliar circumstances and a question that demanded an answer. Follow a journey that starts in Newcastle, detours to Egypt, includes butter, branding and an unbelievable promise for every reader. Please Note: Certain pages require red-lens decoder glasses in order to ‘decipher’ the contents. Get in touch to order your pair – you'll need your Blurb order number.