The premise of this publication is to visually capture design ideas on paper. These cover all facets of graphic design, with descriptions and explanations in individual chapters, illustrated with drawings, form constructions, photographs and reproductions. This book describes many basic principles in detail. Above all, though, it visually displays the insights and formal principles of Lex van Soest’design.

• basic typography • graphic constructions and shapes • letter constructions and applications in logos • colour management • portfolio of graphic design from the studio, Lex van Soest’design

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