VIOLANTE is a creative agency specialised in Brand Identity. This publication is a collection of our favourite negative logos.

The negative logo is the achromatic version of the positive logo. It is used against coloured backgrounds and photography to maintain the integrity of the brand. The negative logo is the ultimate test of strength.

“I always had a passion for negative logos. When everything has been stripped down and all is left is a white shape, only then you see the true nature of a logo.”

Alfredo Violante