'Beast' by Andreas Schmidt is a beautiful book of beautiful pictures of a beautiful dog. Our hearts are touched by numerous and humorous pictures of the cute little creature as the dog is bathed, at play, learning about the world and more than often performing for the camera.

All is well until we realize that this is one of the most famous dogs in the world, liked by 448,324 people. Beast is, of course, no other than Mark Zuckerberg's dog.



Andreas Schmidt downloaded all images contained in the book from Beast's very own Facebook page, http://www.facebook.com/beast.the.dog. Publishing these pictures which are readily available and shared on Facebook and on the web in an even greater public domain as a book is both an experiment and a warning to us all. The question we have to ask ourselves is: Does this book not teach us in the most powerful way that, no matter how innocent the pictures are and how wonderful it appears to be sharing your photographs with everyone world-wide, you never know who is looking and who might be using your pictures to their own advantage?