Tealians are an online and physical world construction- craft toy and game. The premise of the brand is to promote learning, creating and sharing. It is aged toward 9-12 year olds with the aim to help promote positive self-esteem and an “ I can do it attitude”. Tealians physical products start with a basic construction set where the child builds their Tealian and then adventures through the on-line world for patterns and decals that they then make in the real world for their Tealian character to make them unique. Along with this Creator Island sets provide expansions to the worlds and the ability to learn a new skills.