Sell Your Business Smarter—Not Harder

Selling your business isn’t just a transaction. It’s the culmination of years of effort, risk-taking, and sacrifice. But most owners enter this phase unprepared—leaving money on the table, making preventable mistakes, or losing control of their outcome.

Optimize Your Business Exit Strategy is your essential handbook for navigating the entire sales process with clarity, strength, and confidence.

Written by Daniel Sweet—Managing Partner of Sweetview Partners, a firm that buys, grows, and transforms Texas-based businesses—this guide distills decades of frontline experience into a step-by-step playbook any small business owner can follow.

You’ll learn the strategies that insiders use to boost company value, negotiate from a position of power, and secure the kind of exit that rewards your hard work and protects your legacy.

Inside, you’ll discover how to:
• Spot the 3 subtle weaknesses that quietly slash business valuations—so you can fix them before buyers use them against you
• Decode earnouts, seller financing, and hidden deal terms—before they become expensive traps
• Use a buyer’s own tactics to confidently defend your price without getting emotional
• Upgrade your business’s appeal to attract better buyers and reduce time on market
• Exit cleanly with a transition plan that protects your team, customers, and reputation
• Avoid the #1 mistake that causes post-sale regret (and how to prepare for what comes next)

Selling your business may be the biggest financial event of your life.

Optimize Your Business Exit Strategy gives you the roadmap to get it right.

Start reading now and take control of your final phase.