À propos du livre
The first presentation was part of the Inauguration Ceremony of the Masters of Entrepreneurship Program on January 9, 2021 and the second presentation was as a session speaker for the Entrepreneurship, Small Business Management and Innovation track of the 18th International Conference on Business Management organized by the Faculty of Management Studies and Commerce at the University of Sri Jayewardenepura on December, 9 2021. Zoom was used to make both presentations.
Eugene Fregetto, Clinical Associate Professor of Marketing at UIC (retired Sept 2014), teaches entrepreneurship, B2B Marketing, Consumer Behavior, Marketing Research, Global Marketing, and Personal Selling courses He received his PhD from the School of Urban Planning and Policy at UIC, MBA in Marketing from DePaul University, a BA in Journalism from Marquette University, and an Associate degree in Architecture and Structure Engineering from Milwaukee School of Engineering. In addition to UIC, he taught entrepreneurship in DePaul’s MBA program for ten years and co-developed DePaul’s MBA Entrepreneurship program in 1985. He has taught seventeen different marketing and entrepreneurship courses and created three new courses. Professor Fregetto’s current research interests include minority and ethnic entrepreneurship including preferential government contracting programs, assessment of student learning in entrepreneurship, and examining the conceptual development of entrepreneurship.