"The following pages are the accumulation of the 2009 fall semester in the University of Utah BFA program in graphic design. These five assignments from three students utilize the lessons of two and a half years of study. But they are much more than aligning, testing, cutting, matting and presenting; they are the beginnings of a life-long career and love of all things design. Pica by pica we are learning to communicate content with the most appropriate visual impact."