The fourth edition of #FuturePRoof is a celebration of BME talent.

Following a crowdsourced model characteristic of the #FuturePRoof series, its aim is to reassert public relations as strategic management function and make best practice available to all.

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making,

A piece on media diversity provides an important view on what happens when journalists don’t represent the communities they serve, while two further chapters deliver excellent insight into how to hire and nurture diverse talent.

The book concludes with a chapter on COVID-19, purpose and PR, looking at how 2020 has ushered in a new era for strategic public relations.

Teeming with smart thinking and advice from in house and agency practitioners, academics, journalists and recruiters, this particular #FuturePRoof book also shines a light on the systemic issues underpinning racism in the workplace and provides guidance for those keen to stamp this out.