Your Future in Industrial Advertising
The George Dilling Lectures
de T. Edward Fox
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À propos du livre
One of the longest-running employees in the Swift organization, George Dilling has worked his way up from writing press releases to becoming the head of all of Swift Enterprises and Swift Construction Company communications. Whether it is simple radio communications, interplanetary communications, the Swift's CCTV network or advertising, George commands it. This is a compilation from a series of lectures he gave at three major universities discussing what it takes to get ahead in the world of industrial advertising—not to be confused with commercial advertising!
Caractéristiques et détails
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Format choisi: 13×20 cm
# de pages: 50 - Date de publication: nov 04, 2010
- Mots-clés Swift Enterprises, Tom Swift, Advertising, communications, Harvard
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