Spirit of the Time: Zeitgeist - The Science
de Alex Bellingham
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À propos du livre
The first book in the Zeitgeist collection is The Science, represented by the Crane. The wisdom and knowledge of our culture as human beings has been overseen by this great bird for thousands of years, and using it as inspiration, I delve deep into the way we tick, beginning with our cognitive cycle and the processes we accomplish, from our many senses both physically and intuitively, to how we make decisions.
Looking back at our beginnings as human beings, I look at why we react the way we do in certain situations, how our fears are formed and the patterns we recognise through evolution, before finally looking at the science of signs - semiotics - and the role they play in the modern world. In essence, this book is about the psychology of design and stresses how important it is to understand human behaviour, semiotics and psychology within the creative industry.
Caractéristiques et détails
- Catégorie principale: Enseignement
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Format choisi: Grand carré, 30×30 cm
# de pages: 238 - Date de publication: sept 17, 2013
- Langue English
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