À propos du livre
About Platinum Platinum is the story of the CIPR as told through 45 essays by its volunteer members. The book has been produced as part of the CIPR’s 70th anniversary celebrations. The book tells the story of the CIPR and showcases excellence in modern public relations practice. It reinforces the CIPR’s theme for 2018 of public relations as a strategic management discipline. Platinum is edited by Stephen Waddington and includes a series of forewords by Carolyn Fairbairn, Director General, CBI; Sarah Hall, President, CIPR; and Tim Travers-Healy, a CIPR founder and Past President. The ambitious project has been crowdsourced from a cross section of CIPR members including academics, teachers and practitioners.
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