Copywriting 101
How to Write a Story
de Ranjana Naik
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À propos du livre
This book teaches aspiring copywriters the first lesson in copywriting - storytelling. Storytelling is what drives advertising. Crafting a good story can lead to the big idea behind an advertising campaign. So, here's to letting your imagination run wild...strategically, of course.
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Caractéristiques et détails
- Catégorie principale: Enseignement
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Format choisi: Petit carré, 18×18 cm
# de pages: 48 -
ISBN
- Couverture souple: 9781389020124
- Date de publication: janv 13, 2018
- Langue English
- Mots-clés advertising, writing, copywriting, learning, education, ads, craft, student
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