In April 21012, the French elected a new president. As usual, the election campaigns were highly personalized with portraits of candidates posted everywhere. Many of these were defaced, especially those advertising Marine Le Pen, leader of the ultra right wing party. From the reaction to these posters one would have expected the French to respond to the ambiguous slogan "Oui, la France" with a distinct "Non, merci." Yet contrary to the seemingly unanimous rejection in the streets, in the polling booths almost 18% of voters said "yes."