Naked Innovation
Uncovering a Shared Approach for Creating Value
de Zachary Paradis and David McGaw
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À propos du livre
This book is about innovation—how to create value for people through new or improved services and products. Innovation doesn’t require unusual genius or creativity, but lately all the buzz surrounding innovation has made it look awfully complicated. Naked Innovation helps unveil some of the mysteries of the process—stripping it down to reveal structures that multidisciplinary teams can share. Once you see the underlying theory and the methods which flow from it, you’ll become even more effective at doing it yourself.
Caractéristiques et détails
- Catégorie principale: Entreprises et économie
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Format choisi: 13×20 cm
# de pages: 198 - Date de publication: août 17, 2010
- Mots-clés design thinking, IIT Institute of Design, innovation
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