À propos du livre
‘No Apples: 100 Other Top Innovators’ is a beautifully-designed hard-backed book from the people behind Cream -www.creamglobal.com - featuring profiles of the most innovative companies from the last 12 months.
Combining stunning imagery with in-depth interviews with key players at companies including Intel, Nike, Fiat, Spotify, ASICS, VW and Kodak, the book is designed to celebrate and inspire.
The one hundred companies contained within the book, dubbed ‘Cream 100’, include brands, agencies, consultancies, technologists, charities and funding bodies – all committed to embracing new challenges and uncharted territory.
The companies featured are from any geographic region, big or small, companies who are constantly evolving and not only held up to the recession, but rose above it. Companies that aren’t Apple, hence the name “No Apples”.
Cream: Home to the world’s best marcomms innovation. Cream is an online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Cream’s user-friendly interface grants access to a library of over 2,500 case studies of leading marcomms innovation, collected from more than 250 expert spotters in every major market around the world. A suite of comparative tools allows you to benchmark the quality of your ideas against these market leading examples, learn from best practice and keep up to date with the latest trends. Daily news and analysis, reports and insight from the Cream editorial teams combines with the online library to provide you with competitive advantage, all via your desktop.